Privacy is a hot topic again these days.
Twitter has acknowledged that after iPhone users opt to have the app search their contact list, the company stores names, e-mail addresses and phone numbers on its servers for 18 months.
Google made Wall Street Journal’s front page on Friday, after journalists finding out that a secret code in it’s ads tricked “Apple’s Safari web-browsing software” into allowing Google to monitor what iPhone users were doing on the internet. The search giant disabled the code after receiving a call from the WSJ.
And NYTimes.com publishes here an extensive feature on how companies learn your secrets.
Now, before panicking, let’s take five minutes to consider some facts, in order to look at the whole picture…
…looks like this…
…and like this:
(ok, things might have grown a bit in the last 2 months, but still…)
The Semantic Web is an expression that began with a technical meaning.
Most people define the Semantic Web as a web that is able to describe things in a way that computers can understand. Other people refer to it simply as the definition of a… web of data. In any kind of explanation though, The Semantic Web is part of Web 3.0 and Web 4.0, because it will be able to analyze all the data on the web: links, content, transactions between people, computers, mobile devices. This dream not yet come true (of all people who understand that our ability to create content will eventually make us sink in it) means, basically, that we will need to find a way to make our computers work seamlessly with huge amounts of information, and then sort & understand it in such a way that it will become available to us at the blink of an eye.
Instead of us searching for words and expressions on Google and then trying to make sense of the resulting hundreds of pages, in the Web 3.0 and 4.0 Semantic Web age, the online software shell surrounding us in all mobile devices will be able to find out instantly what we desire and then feed that information or data to us. Basically, it looks like in the next web, people will become some kind of end user, because all the processes of searching, accessing and transforming data into knowledge will be done by machines…
Now, you might already be familiar with Achieving a Triple Win, a book by Joyce A. Thompsen which refers to the Triple Win when talking about simultaneous benefits for the customer, the employee and the company’s business health.
And you might also be familiar with the theory that if Amy is connected to Ben and she wants to get connected to Claudia, then the chances of Amy doing business with Claudia increase exponentially if Ben introduces them, as opposed to Amy simply cold calling Claudia.
Well, the think tank at Clintelica has come up with a new theory, which we will call The Triple Win Theory… in Networking. Basically, what we are saying here is that networking increases the quality of services.
Milgram’s “Small World” experiment in the 70′s was one of the most controversial of it’s time: Milgram showed that the human society is a network and that everybody is on average 6 people away from anybody else through his/her connections.
Since Facebook was not invented at the time, to prove his theory Milgram used a chain correspondence system: individuals were asked to send a letter to other randomly selected individuals living in other cities. If the sender did not know the targeted person, they were asked to send the letter to somebody else they thought might know the target and so on. Milgram measured how many nods were necessary until the letter reached the destination and concluded that the people in the US are separated on average by 6 people, thus the wide spread expression “six degrees of separation” between people.
In today’s explosion of social networks, the above experiment does not seem so implausible anymore and, depending on business/industry, the average number of connections between people is probably far lower than 6: social networks have made it visible for us all how interconnected we really are and how close we are to anybody through our connections. Just type in a person’s name on LinkedIn and you will get instant access to the information on how you can reach that person through 2nd and 3rd degree connections.