What is a Twin Client and how does this become a Feature in Clintelica’s CRM?
Well, imagine your company has just landed Volvo as a client and that the service you’re selling to them is suitable for other car manufacturers. At this point, if your sales people haven’t already made a list of related prospects yet, Clintelica’s system will analyze Volvo from a Twin Client perspective and will act as a special kind of watchlist, delivering you a list of results consisting of similar companies to Volvo from the following perspectives: industry type, activity, geographical region. These results are, in fact, hot leads, because you can access them through the company’s network of contacts.
In short, our application now helps users identify in their company network contacts prospects with a high probability to become clients. It’s like having a sales assistant with a huge memory, a huge database, huge search parameters, instant response time and no coffee break lag.
Basically, you will now have the most complete list of prospects to follow up on and you will never miss an opportunity. More than this, the Twin Client Feature comes with a cleaning functionality for the companies related to contacts from the company network. This means the system cleans company names and details by verifying all information with the Official National Database.
For the time being, this is only available for companies from Sweden and Romania and it can be done in two steps:
a. an initial automatic cleaning of all companies, replacing the company names retrieved from Social Networks with the correct officially registered company names supplied by the Registry of Commerce.
b. a label system which allows users to make the appropriate changes in case the match between the Registry of Commerce information and the names already stored in the system is not secure enough.
Breaking news: Clintelica has just won Logica’s Swedish Innovation Contest!
It’s true, we have won Innovation prizes before and we really hope to win many more in the months to come, but coming first in Logica’s Swedish Contest, one of the rounds of Logica’s Global Innovation Venture Partner Programme, is the kind of tipping point milestone for the history books.
Who is Logica?
Logica is a business and technology service company which has just been acquired by CGI. Together they have more than 72.000 employees in 40 countries. Logica provides business consulting, systems integration and outsourcing to clients around the world, and it finds ways to create value for clients by integrating people, businesses and technology.
What is the Global Innovation Venture Programme?
In a nutshell, the GIVP is Logica’s search for the business with the most innovative products and solution. For the fifth year in a row, Logica has opened its doors to companies from UK, France, Netherlands, Sweden, Finland, Portugal, India, Norway, Spain, Morocco, in order to partner with the world’s most forward thinking enterprises. It just so happens that in 2012, Clintelica ended up in the spotlight and won the first prize in Sweden. The nominated companies have been judged by a Logica panel of experts. The judges have looked for the “originality of the product, the potential of the idea and whether it is aligned to Logica’s client needs”.
Why is this award a tipping point in Clintelica’s life?
Because of the size and scope of the programme. For Clintelica, this means the realization of a very important strategic partnership and the open road to the big competition in London, on September 11. We will now be able to access a wider audience through Logica’s global sales resources, go-to-market support and we will have opportunities to engage with client organizations where appropriate. More than this, Clintelica will most likely become a Logica suggested solution, added to its Portfolio Catalogue. In the words of Andrei Postoaca, CEO @ Clintelica:
We are very proud to have won this year’s competition and we see tremendous potential working with Logica in the future to change the way marketing is done today. I am confident that with Logica’s technical excellence and our unique way to generate leads we will be able to change for the better the way companies around the world approach CRM systems.
As for Logica, the partnership with Clintelica will add the most innovative and efficient sales increase solutions to an already well proven technology package concerning cost efficiency. This is what Johan Tullberg, VP of Business Development at Logica Sweden, had to say:
The competition is an important component to find new partners who are as committed to innovation as we are. This year we have been able to expand the number of participating countries, which testifies to the success of the competition. That’s why it is very exciting for us to announce Clintelica as this year’s winner, with their innovative service for lead generation. It will be a very strong Swedish contribution to the international finals in London, come September 11.
For more information on this year’s competition, click here.
The title kind of eliminates the need for a proper introduction. After launching our fresh Clintelica freemium application, which helps entrepreneurs and start-up companies enjoy all benefits of a fully functional Networking, CRM & Feedback application, we tried to list other ways to connect with prospects.
So, what are the best ways to connect with people outside your own network?
1. The Cold Calling Approach
Make up a list of prospects, make some research, find out who are the decision makers, make some more research and find out their contact details, decide wether you want to reach them through e-mail or phone, then start cold calling.
Efficiency: Very Low
2. The Business Meeting Type Approach
Make up a list of prospects, make some research on which business groups better in your city fit your business expectations, find out how much you have to pay to get in and then join the group and start networking in person. Some say it helps if you’ve ever participated in any kind of AA meeting beforehand, as the usual intro is: “Hi, my name is Dave and I sell biscuits. Today I’m interested in connecting with key buyers in supermarkets.”
Efficiency: Higher than cold calling, but time consuming
3. The Social Networking Approach
Make up your list of prospects, go online and use existing and successful social networks to start interacting.
Basically, all social networks these days revolve around the individual an his own network, and any kind of effort and time you put in socializing online can pay off, eventually. You just have to do it wisely and pursue your goal. For example, you could start by reading this kind of advice (good find by Robert Clay at Marketing Wisdom).
Alternatively, you could try our way:
4. The Clintelica Way
As opposed to the above, we:
- give sales people the chance to avoid cold calling and reach prospects through connections
- save time by giving sales people the opportunity to search though a huge database of people and create watchlists for people they want to reach
- shift the social perspective from the individual to the power of a company’s social capital
a) make a list of prospects
b) set up a free account on Clintelica
c) download your company’s overall e-mail and social networking contacts & upload your prospect list
d) let the Predictive CRM system work it’s magic, crosscheck your contact database & prospect list for connections, follow up on all resulting leads and close deals through networking!
Clintelica uses patented innovative ideas to help companies get new clients through intelligent networking and Predictive CRM, manage & improve existing clients through relevant CRM solutions and improve existing business relationships through instant client feedback.
Today, we have released a Freemium version of our application, which gives entrepreneurs the opportunity to use all of our innovative features for free, for up to 3 users per company. More than this, we also offer a complete database of all companies in Sweden and Romania, as part of the CRM functionality.
Just register on www.crm.clintelica.se and tell us what you think!
We’ve always focused on lead generation, and attaching the most innovative and powerful networking module in the world (Patent Approved) to our CRM has opened new business not only for our clients, but also for us.
We’ve seen the efficiency of sales calls increasing exponentially, we’ve seen companies using the Feedback Module going for the Networking Module as well, and we’ve also seen our clients enjoying the powerful benefits of the Twin Client Analysis feature which generates new leads based on the existing clients.
Well, now we’ve gone a step further for our clients and integrated in the CRM access to the full list of companies from Sweden (1,4 million companies) and from Romania (610.000 companies).
Basically, this means that the Twin Client Analysis will be able to generate more relevant leads and more relevant connections to those prospect clients.
Stay tuned for more news about future developments.
Clintelica’s patent claim on the network management solution it offers has been approved by the USPTO.
Obviously, this comes as very exciting news for the whole Clintelica team, who has been working hard on all fronts to ensure the application is not only a fully functional, useful and productive tool for companies all over the world, but also unique.
The decision made by the US Patent and Trademark Office comes as confirmation that the ideas behind our contact management application are proper innovations. Basically, the USPTO has responded positively to our list of claims for patent:
- an application for managing and sharing electronic contacts (coming from external social networks, address book of e-mail accounts, mobile phones, business applications or other contact databases) of users of a group
- the processes of gathering, merging and sharing the contacts of users of a group
- the processes of searching and keeping active searches on specific terms in relation to these contacts
Of course, this gives us fuel to work on further developments to the application, which at this moment helps businesses all over the world not only to increase sales by selling through the innovative (and now patented) networking module, but also manage clients through Predictive CRM and keep clients happy through a Feedback Management System.
Read more about how Clintelica’s Networking Module can change Sales and Recruiting in a series of articles on this blog here.
“…I am delighted to inform you that Clintelica has been selected as one of 15 National Finalists for Sweden in the 2012/13 European Business Awards. You competed with the best businesses in your nation to win the accolade of representing your country. Congratulations on your success!”
It’s always good when you start the day with such news.
The European Business Awards has been promoting “success, innovation and ethics” in the European Business Community since 2007. Engaging with more than 15.000 organizations in over 30 countries in 2011 alone, opening a wide range of awards categories and inviting a select number of judges to participate based on their experience, business acumen and expertise, have all secured the EBA a top spot in the minds of European companies seeking recognition.
I have to say we are all excited to have gone in the next phase of the race for an European Business Award. As we speak, Clintelica is a National Finalist in the UKTI Award for Innovation category, which confirms that we are on the right track to changing sales, recruiting and networking for the years to come.
Stay tuned for more news on Clintelica’s participation at the European Business Awards and read more about the other Awards we’ve already won.
Click here for the complete list of finalists.
An employee of GE once said to Jack Welch. “You have paid for my hands for 24 years, but you could have had my brain for free.” Manipulative and memorable line, you will agree, and one that proves even the most successful companies fails to engage all employees. It was a big issue then, it’s still a big issue now.
Far from being just a concept in management books, employee engagement is essential to a company’s productivity. There are extensive studies showing that organizations with high employee engagement significantly increase their odds of above-average performance across their businesses. Companies that understand and implement employee engagement as a core strategy are those companies whose employees will be more profitable, more customer-focused, more motivated to succeed and less likely to leave the organization.
Real life, though, is not that poetic. According to a recent survey on Employee Engagement in the US Workforce from Modern Survey‘, it seems that only 10% of US employees feel they are fully engaged in the company they work for. 24% are “moderately engaged”, 30% feel they are “disengaged” and a staggering 37% are “under engaged”.
Now, understanding that all effort to keep company staff satisfied increases productivity is the first logical step in engaging employees. The second one is to figure out how to do it and where to act. Measuring the engagement level in any organization is complicated business, but spending a couple of hours immersed in online studies can reveal several words that pop up as drivers in engagement, so it shouldn’t be that complicated to start working on the process. Why then, it happens that we have these catastrophic results? Why are, in fact, companies around the world struggling with this particular subject?
According to their IPO Registration Statement, Facebook had 488 Million Active Users who logged in with mobile products in March 2012.
Beyond the obvious WOW generated by the huge figures, the trend is obvious: earthlings have really fallen in love with their smartphones. Of course, the signs have been there all along, as The New Yorker pointed out with their disturbingly real November 2009 cover (see below), but the predictions now show that smartphones are going for global domination.
According studies from SSI (here), or the International Telecommunications Union (here), roughly 90% or the World’s population now owns a mobile phone subscription, and smartphone sales have shown huge worldwide growth in 2011, with estimations from China and India that people over there will go ape as soon as cheaper smartphones will enter the market.
More than this, global 3G subscription stats show an increase of 35% year on year, which should send the current 17% penetration of 3G through the roof in the months to come.
All in all, there’s a new distribution channel out there, mobile usage this year is still bigger than web consumption, and companies are still trying to figure out what to do about it. In a show of complete transparency, Facebook admited that one of the biggest risk factors it faces comes from mobile usage (some are even speculating that they didn’t fix their faulty iPhone app because they wanted people to log in from their computers):
Growth in use of Facebook through our mobile products, where our ability to monetize is unproven, as a substitute for use on personal computers may negatively affect our revenue and financial results.
The same goes, more or less, for companies operating in CRM. After the huge leap from desktop customer relationship implementation to cloud systems a few years back, the mobile age is starting to shift the focus of CRM companies as we speak. And even though some feel like mobile CRM apps are slow to take off, the increase of mobile usage in the area is sort of like the sound of inevitability. The interesting fact (and the biggest opportunity) is that if the trend holds, people will not shift from web to mobile, but they will use on the go CRM solutions on top of their web time. The only issue companies will have to address asap is wether to focus first of all on innovating for the new mobile CRM delivery platform or to simply go mobile as is.
Just like in publishing, the medium is important (print / online / smartphones or tablet apps), but content is king. In the CRM market (with Social CRM estimated by Gartner at $1 billion in 2012) content kind of equals innovation, and we’ve seen some new features from players in the market. Almost all of them revolve around Social CRM, Social CRM Engagement or simple collection of data from social networks in order to create better client social profiles.
But in order to really take a giant leap into the Mobile Age, CRM will need to make small decisive steps in leveraging huge Big Data advantages (available NOW!) for predictive sales. What if the CRM system could suggest business based on existing clients, could monitor for connections with so far unreachable potential clients or what if it could alert instantly for unsatisfied clients?
What if all this was available both on the web AND on mobile platforms?
Your Apple dictionary will be a bit outdated on the subject of networking, as it will list the following top meanings: 1. an arrangement of intersecting horizontal and vertical lines and 2. a group or system of interconnected people or things.
We all know, in fact, the true meaning of the word “networking” nowadays: Creating a group of acquaintances and associates and keeping it active through regular communication for mutual benefit, would be one meaning. Or the cultivation of productive relationships for employment or business, would be another one.
Basically, networking resonates differently in our minds – as all things do – in direct relation to our experiences around the concept. Browsing the web for the subject will surface loads of articles, guru’s, trend setters, guides, tips and tricks, and, once you read enough of these, you will eventually find yourself in one of two categories of people:
1. those who resent networking
2. those who understand networking from it’s core perspective
The people who reject the word, the concept and, basically, everything related to networking are, usually, those who have received one to many introductory requests based on pure interest. Those who have been assaulted by questions like “Hi, my name is Don. You don’t know me, but could you introduce me to Donald Trump?” Those who can’t stand being used & manipulated, in a perfectly understandable attitude. Allen Gannet, for example, who recently wrote this article for The Next Web.
On the other side, there are people who consider networking from beyond the “nice-to-meet-you-let-me-take-advantage-of-you” approach and dismiss it like you would throw away a bad apple from a basket full of fruits. These are the people who understand not to use twitter for business, these are the people who understand the importance of becoming an authority figure in an industry, and these are the people who will teach to “pursue the relationship, not the sale“.
Because, at the end of the day, networking is about trust.
Networking helps sales, but it only helps sales if done properly. Of course no one wants to be used and manipulated into referring friends to acquaintances out of the blue. But I’m sure any of us living in the social revolution welcomes connecting people for mutual benefit.
And it doesn’t matter if you do it face to face, through business cards, or online, through social media platforms.
As long as you do it properly and you value common sense above everything else, it will pay off.
In case you missed it, read our Top 10 Networking Resolutions for 2012 and see how many you’ve checked so far.
Recruiting is a time consuming and expensive business.
Companies have always looked at the personal networks of employees in order to find new candidates, but they haven’t quite been able to access these networks in an efficient way.
What if there was a way of gathering the overall social networking and address book contacts of all employees into one… virtual environment? Would that work better for HR departments? Our theory says yes.
If we start with the statistically demonstrated fact that each employee nowadays has, on average, 600 friends and business partners (Facebook, LinkedIn, Address Book, etc), then a company of 100 employees will have at least 50.000 contacts.
Accessing and understanding these 50.000 contacts makes the recruiting process much easier and the best thing about hiring people through these networks is that you deal with references from people within the company that you actually trust.
Check out our latest Infographic below or on visual.ly to understand better how it works.