Jeremy Clarkson once said:
“A turbo: exhaust gases go into the turbocharger and spin it, witchcraft happens and you go faster.”
Well, Clintelica is a lot like a turbocharger:
Your social media, mobile and e-mail contacts go into the Network CRM application, witchcraft happens and you get leads.
If you want to know the technical details, read more on our Products page.
According to Gartner, the CRM global arena is a 10 billion euro industry, with an annual growth rate of more than 25%. In total, it is estimated that more than 1 million companies use a CRM system, which also means there is vast potential for the years to come.
That’s a big market.
But how will CRM look like in five years from now? Well, that’s a question for analysts to ask (check out here an interesting piece from Software Advice), and for key players or influencers to answer.
The trends highlighted by Lauren Carlson with expert advice in the article from Software Advice relate to the following…
If you were to ask anyone these days to give you a brief history of Social Networks, they would most-likely think about Facebook, then do a bit of research and come up with this:
1971 – the first e-mail is sent (and no, the text was not some inaugural speech, it was something more like QWRTYDHS – a test between 2 computers over ARPANET, a network of computers preceding the Internet)
1997 – the birth of the instant message, thanks to AOL
2002 – Friendster – the network that connected online real-world friends
2003 – MySpace – a Friendster clone, is born.
2004 – Facebook enters the market
2006 – Twitter is launched.
Well, that’s all fine, but there’s more to it…
…or how companies can benefit from customers sharing their positive brand experiences on social networks.
Market Research has now reached a point where it’s too much about anonymous respondents, even though in this day in age, people tend to build their Social Media reputation based on the product reviews they write and talk about.
This is why I believe 2012 will have to bring a huge change, because companies will start to realize the dormant power of social media influence on brands. Satisfaction Sharing. SatShare, if I may.
Let’s say you analyze a Market Research report where 50% of your 1.000 respondents have given positive reviews. In a conventional situation, these 500 people would end up in a spreadsheet and clearly, important decisions would be taken based on this. But if you took an innovative approach to this figure and gave these 500 people the opportunity to share their satisfaction on social networks, then you’d stand a good chance of reaching about 50.000 people instantly, considering at least 100 of them would share the info to 500 friends (on average)…
Networking is a lot like PR. In order to be successful at it, you need to be the best you can be.
At first, I wasn’t going to go into the advantages/benefits of good networking, because stating the obvious is not something we’re used to doing around here. But once in a while – 2 days before New Year’s Eve, for example – it’s good to take a step back and remind yourself why you’re doing what you’re doing. And I’m not talking here about the usual reasons, because those answers are easy (finding a new job, meeting new clients, etc.), but I’m talking about the kind of motivations that are even more obvious:
- Because we’re social animals and networking feeds this natural need for all good people. If you have doubts about this, ask Tom Hanks why he felt the need to make friends with Wilson in Cast Away.
- Because your friends / network say as much about you as your clothes do. “Tell me who you’re friends with and I’ll tell you who you are” didn’t just come out of thin air.
- Because networking brings out the best in people. Unless you’re Michael Jackson material, you can’t afford to be “bad”. Not these days…
The Semantic Web is an expression that began with a technical meaning.
Most people define the Semantic Web as a web that is able to describe things in a way that computers can understand. Other people refer to it simply as the definition of a… web of data. In any kind of explanation though, The Semantic Web is part of Web 3.0 and Web 4.0, because it will be able to analyze all the data on the web: links, content, transactions between people, computers, mobile devices. This dream not yet come true (of all people who understand that our ability to create content will eventually make us sink in it) means, basically, that we will need to find a way to make our computers work seamlessly with huge amounts of information, and then sort & understand it in such a way that it will become available to us at the blink of an eye.
Instead of us searching for words and expressions on Google and then trying to make sense of the resulting hundreds of pages, in the Web 3.0 and 4.0 Semantic Web age, the online software shell surrounding us in all mobile devices will be able to find out instantly what we desire and then feed that information or data to us. Basically, it looks like in the next web, people will become some kind of end user, because all the processes of searching, accessing and transforming data into knowledge will be done by machines…
Whether you work in media, programming, Wall Street or, for that matter, anywhere else, you might have noticed that our collective ability to create information exceeds our ability to manage it. There are trillions of web pages out there and the number is increasing exponentially, with every new tweet, Facebook status update, blog or concept that gets invented. And even though you might have been blessed with a very structured mind, when becoming aware of this huge amount of information, your brain will immediately perceive it’s huge potential, but it will also be left with no tools to manage it.
Now. If Web 1.0 was all about desktop computing, pre-networks and limited to e-mail, documents, spreadsheets, images and video, then Web 2.0 took things to the next level, delivering networking through websites and applications (social networks with comments, blogs, youtube and instant interactions). And it’s all fine, up until the point where you start realizing that all these two way interactions and all the user generated content essentially translate into huge amounts of data that first of all needs to be stored and then it needs to be accessed.
Obviously, there is a parallel to be seen here regarding CRM Systems which have developed according to the Web itself. If at first we had desktop CRM systems to deal with, we can now enjoy the benefits of Cloud systems that are far more engaging and user friendly.
Sadly, the problems and implications regarding the amount of data and the access to information are practically the same in both cases. And looking ahead at Web 3.0 (happening now), Web 4.0 (in about 4-5 years) and beyond is, of course, the only hope for CRM Systems as well…
Our platform just got a whole lot better, with the introduction of Newsfeed.
One small step for Clintelica, one huge step for CRM programs, one of our clients said today, while checking out the latest feature we’ve implemented to our application.
What’s the story behind it? Simple.
Basically, CRM Systems make a company work because they are able to store, process, deal and do whatever it takes with a huge amount of information. The integration of such a system with a Networking Module (described here) is already changing the way people react and think about Sales as a company strategy, but because we’re the kind of natural born tweakers (tweaking = constantly improving) that never stop, we’ve come up with Newsfeed and implemented it to our Network CRM application.
Socializing as a Group
When people first find out about Clintelica and our focus on networking, one of the first reactions we get is “Oh, so you’re a kind of LinkedIn, aren’t you?”. Well, NO.
Until we define our under construction FAQ section, let’s make it clear here and now.
Clintelica’s philosophy, the basic idea behind our patent pending solution and our main goal is to increase and properly use the overall connections of a group of people. While social media / networking as we know it so far is about the individual, Clintelica’s networking approach is all about the group.
Be it companies, departments, alumni classes, business networks or simply groups of people that share a common interest, we can connect not only the individuals within each group, but also each individual to the group’s overall connections. The resulting potential reach increases exponentially with each new individual.
We’re in the Army Now
Now, if Clintelica works for companies, then it most definitely can work for BizNet’s as well. But if it works for Business Networks, then it will certainly work for any network.
We are now in a beta test phase with the fine people that have served in the Swedish Navy. We’re talking here about at least 5.000 people, ex-Marines, who have been through the same stuff. These are people who obviously have great respect for the job, for each other, and who will from now on have the possibility to get interconnected based on the fact that they went through the same military education.
By all accounts, getting these people connected through the Clintelica application will create a network of about 2 million people, accessible to any of the members in two or maximum three steps.
Clintelica is now officially the most innovative Cloud Computing idea in Sweden, as voted by the Cloud Camp Jury.
The event held in Stockholm yesterday confirmed that we are on the right track in our efforts to use networking in order to increase the quality of sales and recruiting.
We’ve always wondered why people winning Oscars have this tendency of thanking everyone from their mothers to their business partners, but now we understand it comes naturally. So here we are, Winners of Cloud Camp Sweden, humbly saying thanks to the team that worked so hard on this idea, to our families for the support they’ve shown, to the people at Cloud Camp for organizing a very cool unconference and, last but not least, to all the people who told us it can’t be done.
As for the Cloud Camp movement, you might want to keep an eye on the upcoming events that have a scheduled date and location here. The “unconferences” where early adopters of Cloud Computing technologies exchange ideas are going on strong around the world and by June next year cities like Sao Paolo, Montreal or Copenhagen will have awarded prizes of their own.
We will certainly keep an eye on #cloudcamp on twitter, simply because the organizers have shown that their mission, to provide a common ground for the introduction and advancement of cloud computing, is bringing the best the industry has to offer in one huge cloud of ideas, with links all over the world. Read more about how this works here and understand how to camp here.
And, for those who speak Swedish or use the translate feature in Google Chrome, link here to the IDG interview about winning the first prize.