Socializing as a Group
When people first find out about Clintelica and our focus on networking, one of the first reactions we get is “Oh, so you’re a kind of LinkedIn, aren’t you?”. Well, NO.
Until we define our under construction FAQ section, let’s make it clear here and now.
Clintelica’s philosophy, the basic idea behind our patent pending solution and our main goal is to increase and properly use the overall connections of a group of people. While social media / networking as we know it so far is about the individual, Clintelica’s networking approach is all about the group.
Be it companies, departments, alumni classes, business networks or simply groups of people that share a common interest, we can connect not only the individuals within each group, but also each individual to the group’s overall connections. The resulting potential reach increases exponentially with each new individual.
We’re in the Army Now
Now, if Clintelica works for companies, then it most definitely can work for BizNet’s as well. But if it works for Business Networks, then it will certainly work for any network.
We are now in a beta test phase with the fine people that have served in the Swedish Navy. We’re talking here about at least 5.000 people, ex-Marines, who have been through the same stuff. These are people who obviously have great respect for the job, for each other, and who will from now on have the possibility to get interconnected based on the fact that they went through the same military education.
By all accounts, getting these people connected through the Clintelica application will create a network of about 2 million people, accessible to any of the members in two or maximum three steps.
Now, you might already be familiar with Achieving a Triple Win, a book by Joyce A. Thompsen which refers to the Triple Win when talking about simultaneous benefits for the customer, the employee and the company’s business health.
And you might also be familiar with the theory that if Amy is connected to Ben and she wants to get connected to Claudia, then the chances of Amy doing business with Claudia increase exponentially if Ben introduces them, as opposed to Amy simply cold calling Claudia.
Well, the think tank at Clintelica has come up with a new theory, which we will call The Triple Win Theory… in Networking. Basically, what we are saying here is that networking increases the quality of services.
What is a company’s “social capital”? According to Ivan Misner, founder of BNI, one of the world’s largest businesses networking organization, social capital refers to: “the accumulation of resources developed through personal and professional networks. These resources include ideas, knowledge, information, opportunities, contacts and, of course, referrals.”
A strong social capital can be a main differentiating point for a company, but how can businesses build and expand their social capital? The answer lies in the right kind of people who can enhance the company’s connections and exposure.
In his “Team Role” Theory, Belbin described these persons as “Resource Investigators”. Resource investigators are not necessarily able to solve problems themselves, but they will come up with an alternative solution to any problem, by using their resources inside or outside the company: they will refer you to a person who knows a person who can get the job done… quickly, efficiently and cheap. Other people in the company turn to them because of their capacity to connect the dots.
Milgram’s “Small World” experiment in the 70′s was one of the most controversial of it’s time: Milgram showed that the human society is a network and that everybody is on average 6 people away from anybody else through his/her connections.
Since Facebook was not invented at the time, to prove his theory Milgram used a chain correspondence system: individuals were asked to send a letter to other randomly selected individuals living in other cities. If the sender did not know the targeted person, they were asked to send the letter to somebody else they thought might know the target and so on. Milgram measured how many nods were necessary until the letter reached the destination and concluded that the people in the US are separated on average by 6 people, thus the wide spread expression “six degrees of separation” between people.
In today’s explosion of social networks, the above experiment does not seem so implausible anymore and, depending on business/industry, the average number of connections between people is probably far lower than 6: social networks have made it visible for us all how interconnected we really are and how close we are to anybody through our connections. Just type in a person’s name on LinkedIn and you will get instant access to the information on how you can reach that person through 2nd and 3rd degree connections.