• 4 Ways to Connect With People Outside Your Own Network

    The title kind of eliminates the need for a proper introduction. After launching our fresh Clintelica freemium application, which helps entrepreneurs and start-up companies enjoy all benefits of a fully functional Networking, CRM & Feedback application, we tried to list other ways to connect with prospects.

    So, what are the best ways to connect with people outside your own network?

    1. The Cold Calling Approach

    Make up a list of prospects, make some research, find out who are the decision makers, make some more research and find out their contact details, decide wether you want to reach them through e-mail or phone, then start cold calling.

    Efficiency: Very Low

    2. The Business Meeting Type Approach

    Make up a list of prospects, make some research on which business groups better in your city fit your business expectations, find out how much you have to pay to get in and then join the group and start networking in person. Some say it helps if you’ve ever participated in any kind of AA meeting beforehand, as the usual intro is: “Hi, my name is Dave and I sell biscuits. Today I’m interested in connecting with key buyers in supermarkets.”

    Efficiency: Higher than cold calling, but time consuming

    3. The Social Networking Approach

    Make up your list of prospects, go online and use existing and successful social networks to start interacting.

    Basically, all social networks these days revolve around the individual an his own network, and any kind of effort and time you put in socializing online can pay off, eventually. You just have to do it wisely and pursue your goal. For example, you could start by reading this kind of advice (good find by Robert Clay at Marketing Wisdom).

    Alternatively, you could try our way:

    4. The Clintelica Way

    As opposed to the above, we:

    - give sales people the chance to avoid cold calling and reach prospects through connections

    - save time by giving sales people the opportunity to search though a huge database of people and create watchlists for people they want to reach

    - shift the social perspective from the individual to the power of a company’s social capital

    So:

    a) make a list of prospects

    b) set up a free account on Clintelica

    c) download your company’s overall e-mail and social networking contacts & upload your prospect list

    d) let the Predictive CRM system work it’s magic, crosscheck your contact database & prospect list for connections, follow up on all resulting leads and close deals through networking!

    Clintelica uses patented innovative ideas to help companies get new clients through intelligent networking and Predictive CRM, manage & improve existing clients through relevant CRM solutions and improve existing business relationships through instant client feedback.

    Today, we have released a Freemium version of our application, which gives entrepreneurs the opportunity to use all of our innovative features for free, for up to 3 users per company. More than this, we also offer a complete database of all companies in Sweden and Romania, as part of the CRM functionality. 

    Just register on www.crm.clintelica.se and tell us what you think!

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  • Forget About Pareto’s Principle

    I’ve come across one too many business managers following Pareto’s Principle and I think we need to straighten some things out.

    For those that are not familiar with the concept, Vilfred Pareto observed in 1906 that 80% of the land in Italy was owned by 20% of the population. This lead him to extrapolate this to his well known principle, or his “law of the vital few”, or “the principle of factor sparsity”, that roughly 80% of the effects come from 20% of the causes. This, in turn, opened the way for several other deep thinkers to extrapolate the principle to almost any domain, including business.

    Well, Pareto was certainly right in his day, as his observation regarding land ownership in Italy can easily be verified. Other people might also have been right about applying this principle to business in the 40′s and concentrating their efforts in primarily keeping satisfied the 20% of their customers who brought in 80% of the business.

    But in today’s business environment, this kind of approach is the best way to dig a company’s grave.

    In a world of innovation, fast changing technology, rapidly shifting trends, companies cannot afford to focus only on the clients it considers today’s 20%, simply because in 5 years, they might all be gone. More than this, clients that will be important in 5 years from now can easily surface from the 80% not so important today. Just look at Instagram, the company started in 2010, which sold 2 years and 13 employees later for $1 billion.

    So remember – whatever you do, keep all your clients happy and check out our feedback management solutions. It’s the least you can do.

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  • The Next Step in Market Research

    As far as business strategies go, in most cases market research is a component of the marketing budget. This organized effort to gather information about markets and customers is, of course, only as important as the company understands it to be.

    However, the importance of Market Research is about to increase exponentially.

    We’ve come up with a new feature for our Network CRM application which will act as a kind of an add-on to our Feedback Module. How does this work? Let’s see if I can explain it simple enough, in a hypothetical case study, in the wider scheme of all Clintelica essential things.

    1. The user logs in to the app, downloads contacts, shares with other colleagues.

    2. The user then adds prospects to the CRM as tasks, sets up meetings, closes the deal.

    3. The user handles the client within the CRM by way of the Newsfeed feature, that pushes information on all relevant projects.

    4. Upon ending a project, the user can program automated feedback forms to the client.

    5. After responding to a feedback form, the satisfied client will then be able to share his satisfaction scores on social networks.

    Now, this simple latest feature takes Market Research beyond it’s usual status, making it ever more important in Marketing. If we say, for example, that out of 100.000 client respondents that are satisfied, 10% share their experience on social networks, that means 10.000 people will basically advertise the respective brand by way of the most trustable experience: user generated review & recommendation. Keeping in mind that a regular user has around 634 contacts on average, that means the brand will benefit from being exposed to roughly 6.000.000 people.

    And when you compare the cost of reaching 6.000.000 people through conventional channels to the simple option of being recommended by your clients through a simple click in a CRM application you already use, it’s obvious which way the balance shifts.

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  • Customer Satisfaction at the Hands of Employees

    Customer Satisfaction at the Hands of Employees

    Faith is a wonderful thing.

    And even though you know about it because your parents teach you about it or because some teacher invested some time in you or simply because you love George Michael, it never ceases to amaze me how having faith in one’s employees affects CRM and customer satisfaction.

    Today I had to throw out about 30 tires, previously used for safely docking boats (I have yet to buy 7 cars) and I found myself in the unpleasant position of having loaded them into a rented truck with nowhere to take them. After trying unsuccessfully at a couple garbage disposal companies, I had a “Check out the big brain on Brett!” moment and I decided to try a… tire shop. Mercifully, the guy behind the counter, Jonas at Saltjobadens Dack & Bilservice (that’s in Sweden), said he’d take them in at no cost. He made a split second, honest, sincere & altruistic decision to help me out when I was in need and, as a result, won me as a customer for the rest of my days, so help me God. Of course, I felt obliged to offer him a bottle of Whiskey in return, but the fact remains: as things stand today, I never intend to change my winter/summer tires anywhere else.

    Of course, this led me to think (surprisingly, this time that didn’t turn out badly) that this kind of client satisfaction is something all companies should work for. I suddenly remembered some examples I’ve heard on the subject, over time.

    I believe when empowered with taking decisions, most employees will take the right one. Of course, there’s a huge discussion looming over this subject, but bare with me for these stories (some are famous).

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