What is a Twin Client and how does this become a Feature in Clintelica’s CRM?
Well, imagine your company has just landed Volvo as a client and that the service you’re selling to them is suitable for other car manufacturers. At this point, if your sales people haven’t already made a list of related prospects yet, Clintelica’s system will analyze Volvo from a Twin Client perspective and will act as a special kind of watchlist, delivering you a list of results consisting of similar companies to Volvo from the following perspectives: industry type, activity, geographical region. These results are, in fact, hot leads, because you can access them through the company’s network of contacts.
In short, our application now helps users identify in their company network contacts prospects with a high probability to become clients. It’s like having a sales assistant with a huge memory, a huge database, huge search parameters, instant response time and no coffee break lag.
Basically, you will now have the most complete list of prospects to follow up on and you will never miss an opportunity. More than this, the Twin Client Feature comes with a cleaning functionality for the companies related to contacts from the company network. This means the system cleans company names and details by verifying all information with the Official National Database.
For the time being, this is only available for companies from Sweden and Romania and it can be done in two steps:
a. an initial automatic cleaning of all companies, replacing the company names retrieved from Social Networks with the correct officially registered company names supplied by the Registry of Commerce.
b. a label system which allows users to make the appropriate changes in case the match between the Registry of Commerce information and the names already stored in the system is not secure enough.
The title kind of eliminates the need for a proper introduction. After launching our fresh Clintelica freemium application, which helps entrepreneurs and start-up companies enjoy all benefits of a fully functional Networking, CRM & Feedback application, we tried to list other ways to connect with prospects.
So, what are the best ways to connect with people outside your own network?
1. The Cold Calling Approach
Make up a list of prospects, make some research, find out who are the decision makers, make some more research and find out their contact details, decide wether you want to reach them through e-mail or phone, then start cold calling.
Efficiency: Very Low
2. The Business Meeting Type Approach
Make up a list of prospects, make some research on which business groups better in your city fit your business expectations, find out how much you have to pay to get in and then join the group and start networking in person. Some say it helps if you’ve ever participated in any kind of AA meeting beforehand, as the usual intro is: “Hi, my name is Dave and I sell biscuits. Today I’m interested in connecting with key buyers in supermarkets.”
Efficiency: Higher than cold calling, but time consuming
3. The Social Networking Approach
Make up your list of prospects, go online and use existing and successful social networks to start interacting.
Basically, all social networks these days revolve around the individual an his own network, and any kind of effort and time you put in socializing online can pay off, eventually. You just have to do it wisely and pursue your goal. For example, you could start by reading this kind of advice (good find by Robert Clay at Marketing Wisdom).
Alternatively, you could try our way:
4. The Clintelica Way
As opposed to the above, we:
- give sales people the chance to avoid cold calling and reach prospects through connections
- save time by giving sales people the opportunity to search though a huge database of people and create watchlists for people they want to reach
- shift the social perspective from the individual to the power of a company’s social capital
a) make a list of prospects
b) set up a free account on Clintelica
c) download your company’s overall e-mail and social networking contacts & upload your prospect list
d) let the Predictive CRM system work it’s magic, crosscheck your contact database & prospect list for connections, follow up on all resulting leads and close deals through networking!
Clintelica uses patented innovative ideas to help companies get new clients through intelligent networking and Predictive CRM, manage & improve existing clients through relevant CRM solutions and improve existing business relationships through instant client feedback.
Today, we have released a Freemium version of our application, which gives entrepreneurs the opportunity to use all of our innovative features for free, for up to 3 users per company. More than this, we also offer a complete database of all companies in Sweden and Romania, as part of the CRM functionality.
Just register on www.crm.clintelica.se and tell us what you think!
We’ve always focused on lead generation, and attaching the most innovative and powerful networking module in the world (Patent Approved) to our CRM has opened new business not only for our clients, but also for us.
We’ve seen the efficiency of sales calls increasing exponentially, we’ve seen companies using the Feedback Module going for the Networking Module as well, and we’ve also seen our clients enjoying the powerful benefits of the Twin Client Analysis feature which generates new leads based on the existing clients.
Well, now we’ve gone a step further for our clients and integrated in the CRM access to the full list of companies from Sweden (1,4 million companies) and from Romania (610.000 companies).
Basically, this means that the Twin Client Analysis will be able to generate more relevant leads and more relevant connections to those prospect clients.
Stay tuned for more news about future developments.
According to their IPO Registration Statement, Facebook had 488 Million Active Users who logged in with mobile products in March 2012.
Beyond the obvious WOW generated by the huge figures, the trend is obvious: earthlings have really fallen in love with their smartphones. Of course, the signs have been there all along, as The New Yorker pointed out with their disturbingly real November 2009 cover (see below), but the predictions now show that smartphones are going for global domination.
According studies from SSI (here), or the International Telecommunications Union (here), roughly 90% or the World’s population now owns a mobile phone subscription, and smartphone sales have shown huge worldwide growth in 2011, with estimations from China and India that people over there will go ape as soon as cheaper smartphones will enter the market.
More than this, global 3G subscription stats show an increase of 35% year on year, which should send the current 17% penetration of 3G through the roof in the months to come.
All in all, there’s a new distribution channel out there, mobile usage this year is still bigger than web consumption, and companies are still trying to figure out what to do about it. In a show of complete transparency, Facebook admited that one of the biggest risk factors it faces comes from mobile usage (some are even speculating that they didn’t fix their faulty iPhone app because they wanted people to log in from their computers):
Growth in use of Facebook through our mobile products, where our ability to monetize is unproven, as a substitute for use on personal computers may negatively affect our revenue and financial results.
The same goes, more or less, for companies operating in CRM. After the huge leap from desktop customer relationship implementation to cloud systems a few years back, the mobile age is starting to shift the focus of CRM companies as we speak. And even though some feel like mobile CRM apps are slow to take off, the increase of mobile usage in the area is sort of like the sound of inevitability. The interesting fact (and the biggest opportunity) is that if the trend holds, people will not shift from web to mobile, but they will use on the go CRM solutions on top of their web time. The only issue companies will have to address asap is wether to focus first of all on innovating for the new mobile CRM delivery platform or to simply go mobile as is.
Just like in publishing, the medium is important (print / online / smartphones or tablet apps), but content is king. In the CRM market (with Social CRM estimated by Gartner at $1 billion in 2012) content kind of equals innovation, and we’ve seen some new features from players in the market. Almost all of them revolve around Social CRM, Social CRM Engagement or simple collection of data from social networks in order to create better client social profiles.
But in order to really take a giant leap into the Mobile Age, CRM will need to make small decisive steps in leveraging huge Big Data advantages (available NOW!) for predictive sales. What if the CRM system could suggest business based on existing clients, could monitor for connections with so far unreachable potential clients or what if it could alert instantly for unsatisfied clients?
What if all this was available both on the web AND on mobile platforms?
According to latest Cisco reports, global internet traffic will quadruple from 2010 to 2015, reaching 966 Exabytes (EB) per year.
Just to keep things in perspective:
1 EB = 1 000 000 terabytes = 1 000 000 000 gigabytes.
Looking a bit backwards, according to an estimation from Eric Schmidt, former Google CEO, the total of human knowledge created from the dawn of man and digitized till 2003 totaled 5 Exabytes.
These two values are so far apart in scale, dimension and time, that the logical conclusion should be that our ability to create data completely overpasses our ability to digest it. At least, that was the general consensus on the matter. Until now.
Journalist James Bamford has confirmed in a recent Wired cover story older rumors that USA’s NSA is finalizing as we speak a massive surveillance center in Utah which will be able to store and process Yottabytes of data (the biggest data measurement unit yet). (1 million Exabytes = 1 Yottabyte).
In short, this is the big data that transpired about the Utah Data Center:
It will cost roughly $2 billion dollars and it will be finished sometime late 2013.
It will store, monitor and analyze virtually all communication channels (internet, mobile phones, etc).
It will be used to try and crack the AES encryption, the cryptographic standard considered unbreakable so far “in any amount of time relevant to mortals”.
This means you needn’t worry, the Jack Bauers of the online are hard at work in dealing with Big Data issues…
According to Gartner, the CRM global arena is a 10 billion euro industry, with an annual growth rate of more than 25%. In total, it is estimated that more than 1 million companies use a CRM system, which also means there is vast potential for the years to come.
That’s a big market.
But how will CRM look like in five years from now? Well, that’s a question for analysts to ask (check out here an interesting piece from Software Advice), and for key players or influencers to answer.
The trends highlighted by Lauren Carlson with expert advice in the article from Software Advice relate to the following…
The Semantic Web is an expression that began with a technical meaning.
Most people define the Semantic Web as a web that is able to describe things in a way that computers can understand. Other people refer to it simply as the definition of a… web of data. In any kind of explanation though, The Semantic Web is part of Web 3.0 and Web 4.0, because it will be able to analyze all the data on the web: links, content, transactions between people, computers, mobile devices. This dream not yet come true (of all people who understand that our ability to create content will eventually make us sink in it) means, basically, that we will need to find a way to make our computers work seamlessly with huge amounts of information, and then sort & understand it in such a way that it will become available to us at the blink of an eye.
Instead of us searching for words and expressions on Google and then trying to make sense of the resulting hundreds of pages, in the Web 3.0 and 4.0 Semantic Web age, the online software shell surrounding us in all mobile devices will be able to find out instantly what we desire and then feed that information or data to us. Basically, it looks like in the next web, people will become some kind of end user, because all the processes of searching, accessing and transforming data into knowledge will be done by machines…
Whether you work in media, programming, Wall Street or, for that matter, anywhere else, you might have noticed that our collective ability to create information exceeds our ability to manage it. There are trillions of web pages out there and the number is increasing exponentially, with every new tweet, Facebook status update, blog or concept that gets invented. And even though you might have been blessed with a very structured mind, when becoming aware of this huge amount of information, your brain will immediately perceive it’s huge potential, but it will also be left with no tools to manage it.
Now. If Web 1.0 was all about desktop computing, pre-networks and limited to e-mail, documents, spreadsheets, images and video, then Web 2.0 took things to the next level, delivering networking through websites and applications (social networks with comments, blogs, youtube and instant interactions). And it’s all fine, up until the point where you start realizing that all these two way interactions and all the user generated content essentially translate into huge amounts of data that first of all needs to be stored and then it needs to be accessed.
Obviously, there is a parallel to be seen here regarding CRM Systems which have developed according to the Web itself. If at first we had desktop CRM systems to deal with, we can now enjoy the benefits of Cloud systems that are far more engaging and user friendly.
Sadly, the problems and implications regarding the amount of data and the access to information are practically the same in both cases. And looking ahead at Web 3.0 (happening now), Web 4.0 (in about 4-5 years) and beyond is, of course, the only hope for CRM Systems as well…