Whether you work in media, programming, Wall Street or, for that matter, anywhere else, you might have noticed that our collective ability to create information exceeds our ability to manage it. There are trillions of web pages out there and the number is increasing exponentially, with every new tweet, Facebook status update, blog or concept that gets invented. And even though you might have been blessed with a very structured mind, when becoming aware of this huge amount of information, your brain will immediately perceive it’s huge potential, but it will also be left with no tools to manage it.

Now. If Web 1.0 was all about desktop computing, pre-networks and limited to e-mail, documents, spreadsheets, images and video, then Web 2.0 took things to the next level, delivering networking through websites and applications (social networks with comments, blogs, youtube and instant interactions). And it’s all fine, up until the point where you start realizing that all these two way interactions and all the user generated content essentially translate into huge amounts of data that first of all needs to be stored and then it needs to be accessed.

Obviously, there is a parallel to be seen here regarding CRM Systems which have developed according to the Web itself. If at first we had desktop CRM systems to deal with, we can now enjoy the benefits of Cloud systems that are far more engaging and user friendly.

Sadly, the problems and implications regarding the amount of data and the access to information are practically the same in both cases. And looking ahead at Web 3.0 (happening now), Web 4.0 (in about 4-5 years) and beyond is, of course, the only hope for CRM Systems as well…

As some of you may already know, at the beginning of this month we announced that Newsfeed is here. And even though the thought of creating this feature that pushes information to a user or a group of users and allows them to scroll through and comment came naturally to us, we’re now pretty sure this is the first step we took towards Network CRM 3.0.

By all pessimistic accounts, Web 3.0 is the level when the machines take over. In fact, and realistically speaking, Web 3.0 will most likely be the stage where your online environment (computers, mobile gadgets, etc) comes alive and anticipates what you want, learns what you need and feeds you exactly the information that you search for. This will be the point where bringing all this computing power closer and closer into our bodies will make our ability to search and find stuff instantaneous and our ability to feel remote experiences very real.

And if our cars will be able to keep track of their servicing intervals (Volvo is working on this as we speak), send a status diagnostic report to the dealer garage, sync the car’s computer with your agenda and thus even set up an appointment for you to get it serviced, if your fridge will be able to send a note to your iPhone with the food you need to buy for tomorrow, after checking with your nutritionist to see what you’re allowed to eat, then our Networking CRM Systems of tomorrow will for sure find ways to increase productivity in this direction.

Of course, the puzzle is not yet complete, and it will probably never be. But the trend is there, the wheels are in motion and the impact will be huge. Before you know it, we will reach a level of collective consciousness in Network CRM that will solve the problem of knowledge management. Eventually, since the biggest problem of enterprises today is how to handle huge amounts of data, we will find a way to take our Newsfeed feature (for example) to the next level and deliver a way to transform servers stacked with information into understandable information and knowledge.

Photo: NASA

As some of you may already know, at the beginning of this month we announced that Newsfeed is here. And even though the thought of creating this feature that pushes information to a user or a group of users and allows them to scroll through and comment came naturally to us, we’re now pretty sure this is the first step we took towards Network CRM 3.0.

By all pessimistic accounts, Web 3.0 is the level when the machines take over. In fact, and realistically speaking, Web 3.0 will most likely be the stage where your online environment (computers, mobile gadgets, etc) comes alive and anticipates what you want, learns what you need and feeds you exactly the information that you search for. This will be the point where bringing all this computing power closer and closer into our bodies will make our ability to search and find stuff instantaneous and our ability to feel remote experiences very real.

And if our cars will be able to keep track of their servicing intervals (Volvo is working on this as we speak), send a status diagnostic report to the dealer garage, sync the car’s computer with your agenda and thus even set up an appointment for you to get it serviced, if your fridge will be able to send a note to your iPhone with the food you need to buy for tomorrow, after checking with your nutritionist to see what you’re allowed to eat, then our Networking CRM Systems of tomorrow will for sure find ways to increase productivity in this direction.

Of course, the puzzle is not yet complete, and it will probably never be. But the trend is there, the wheels are in motion and the impact will be huge. Before you know it, we will reach a level of collective consciousness in Network CRM that will solve the problem of knowledge management. Eventually, since the biggest problem of enterprises today is how to handle huge amounts of data, we will find a way to take our Newsfeed feature (for example) to the next level and deliver a way to transform servers stacked with information into understandable information and knowledge.

Photo: NASA

As some of you may already know, at the beginning of this month we announced that Newsfeed is here. And even though the thought of creating this feature that pushes information to a user or a group of users and allows them to scroll through and comment came naturally to us, we’re now pretty sure this is the first step we took towards Network CRM 3.0.

By all pessimistic accounts, Web 3.0 is the level when the machines take over. In fact, and realistically speaking, Web 3.0 will most likely be the stage where your online environment (computers, mobile gadgets, etc) comes alive and anticipates what you want, learns what you need and feeds you exactly the information that you search for. This will be the point where bringing all this computing power closer and closer into our bodies will make our ability to search and find stuff instantaneous and our ability to feel remote experiences very real.

And if our cars will be able to keep track of their servicing intervals (Volvo is working on this as we speak), send a status diagnostic report to the dealer garage, sync the car’s computer with your agenda and thus even set up an appointment for you to get it serviced, if your fridge will be able to send a note to your iPhone with the food you need to buy for tomorrow, after checking with your nutritionist to see what you’re allowed to eat, then our Networking CRM Systems of tomorrow will for sure find ways to increase productivity in this direction.

Of course, the puzzle is not yet complete, and it will probably never be. But the trend is there, the wheels are in motion and the impact will be huge. Before you know it, we will reach a level of collective consciousness in Network CRM that will solve the problem of knowledge management. Eventually, since the biggest problem of enterprises today is how to handle huge amounts of data, we will find a way to take our Newsfeed feature (for example) to the next level and deliver a way to transform servers stacked with information into understandable information and knowledge.

Photo: NASA